耿冠宇  博士  讲师

美国北德克萨斯大学（University of North Texas）工商管理学博士 （2021年）

美国霍夫斯特拉大学（Hofstra University）工商管理学硕士（2014年）

曾在北京热力集团，中国化工信息中心，湖南蚁坊软件股份有限公司北京分公司工作

现为本科生讲授模拟仿真实习课程，虚拟商业综合实训课程，以及市场分析与大数据挖掘课程。

现任Society for Marketing Advance, Academy of Marketing Science, 和 International Society of Marketing 学术会议评审

获得荣誉：

获得国际荣誉协会Beta Gamma Sigma的成员；成为2020年Academy of Marketing Science 这一国际学术会议Doctoral Consortium的成员。

代表性论文：

Muniz, Fernanda, Guanyu Geng, and Gopala Ganesh (2021), “Exploring a Problem-Based Learning Approach to Improve the Quantitative Skills of Marketing Undergraduates,” Journal for Advancement of Marketing Education, 29(1), 25-41。

Geng, Guanyu and Lou E. Pelton (2018), “Exploring the Impact of Organizational and Customer Complexity on Direct Sellers’ Relational Incongruity and Its Ensuing Role on Direct Sales Distributor and System Performance," Advances in Marketing, Houston, TX: Association of Collegiate Marketing Educators.

Geng, Guanyu and Lou E. Pelton (2019), “Exploring the Impact of Psychological Ownership on Direct Selling Agents’ Job Satisfaction and Sales Performance," Society for Marketing Advances 2019 Conference, New Orleans, LA: Society for Marketing Advances.

Geng, Guanyu and Lou E. Pelton (2020), “Identifying the Effect of Entrepreneurial Orientation and Sense of Belongingness on Purchase Intention from Direct Selling Channel and Warehouse Club,” 2020 AMS Annual Conference, Coral Gables, FL: Academy of Marketing Science.

Geng, Guanyu and Lou E. Pelton (2020), “Exploring the Effect of the Pharmacy Benefit Manager on Pricing in Pharmaceutical Distribution Channels,” 2020 AMS Annual Conference, Coral Gables, FL: Academy of Marketing Science.

Geng, Guanyu and Lou E. Pelton (2020), “What Evanescence of ‘I Do’: Exploring Consumers’ Regulatory Focus in Mobile App Engagement and Disengagement," Society for Marketing Advances 2020 Virtual Conference.

Pelton, Lou E., Mary Mobley, and Guanyu Geng (2020), “Alone in an Infinitely-Connected Marketplace: Insights into Consumers’ Social Isolation and Consumption,” Society for Marketing Advances 2020 Virtual Conference.